While attending a LLH recent sales summit, John Miranda at Pinnacle Properties made a comment about risk vs reward. He is a developer and a construction contractor and explained in his business that every day he has extreme risk and chooses to focus on the reward associated with that. That's when it hit me. Everything we do in the sales business is risk vs reward. We risk an embarrassing cold call for a chance at a reward. We risk our reputation for a reward. We argue with claim adjusters for a reward. I think John said it best. Don't focus on the risk but the reward. Thank you John.